Days of Our Lives actor Robert Scott Wilson, best known to fans as Alex Kiriakis, is popping up in a brand-new commercial, and he’s sharing the screen with some serious legends.

Sharing the ad on his Instagram account, Wilson captioned it, “When legends collide. Super Bowl LX: Ultras for the win… and Kurt.”

Wilson appears in Michelob Ultra’s cinematic new Super Bowl spot, which stars Kurt Russell as a larger-than-life instructor guiding Lewis Pullman through an intense training journey on the ski slopes.

In the commercial, Pullman plays a guy known around the ski town as Greg. He steps up to the bar and pays for his friends’ beers, prompting one guy to joke that you do not need a credit card when you have a Greg.

Everyone laughs as Greg smiles, sips his beer, and looks just a little uncomfortable. That’s when a mysterious voice asks if Greg is tired of always paying, catching him completely off guard.

Tune in to Super Bowl LX on February 8, 2026, to see the face behind the voice.

A Super Bowl Spot Packed With Star Power

The ad brings together two of America’s biggest sporting moments, the Super Bowl and the Olympic Winter Games, into one high-energy campaign.

Alongside Russell and Pullman, the spot also features Olympic gold medalist Chloe Kim and Olympian and former NHL star T.J. Oshie. It’s set to Survivor’s iconic Eye of the Tiger and directed by Joseph Kosinski, known for Top Gun: Maverick and the Oscar-nominated F1.

This marks Lewis Pullman’s Super Bowl commercial debut.

About Robert

Robert Scott Wilson is no stranger to high-profile gigs or sharing the screen with big names.

In addition to his work on Days of Our Lives as Alex Kiriakis, he previously played Ben Weston and appeared on All My Children as Pete Cortlandt. Fans may also recognize him from The Price Is Right, where he worked as a model, and from appearing in one of Toni Braxton’s music videos.

From daytime drama to Super Bowl commercials, Wilson continues to keep busy.

Watch the ad and let us know what you think.

Photo Credit: JPI Studios.

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